Role Summary

We are seeking an experienced and results-driven SEO Manager to lead our search engine optimization efforts and enhance online visibility across key markets. The ideal candidate will have a deep understanding of SEO strategies, analytics, and trends, and will be responsible for driving organic traffic, improving search engine rankings, and contributing to revenue growth.

Key Responsibilities

  1. SEO Strategy Development
    • Design and implement comprehensive SEO strategies aligned with business goals.
    • Conduct competitive analysis and identify opportunities for improving search rankings.
    • Keep up-to-date with industry changes and adapt strategies accordingly.
  2. On-Page & Off-Page Optimization
    • Optimize website structure, meta tags, content, and internal linking.
    • Develop and execute effective backlink-building campaigns.
    • Ensure technical SEO elements such as site speed, mobile optimization, and crawlability are maintained.
  3. Keyword Research & Content Strategy
    • Perform detailed keyword research to guide content teams.
    • Collaborate with content creators to produce SEO-friendly articles and landing pages.
    • Ensure alignment of content with target audience search intent.
  4. Performance Monitoring & Reporting
    • Use tools like Google Analytics, Search Console, and SEMrush to monitor site performance.
    • Track key metrics such as organic traffic, rankings, and bounce rates.
    • Provide regular reports with insights and actionable recommendations.
  5. Collaboration Across Teams
    • Work closely with developers to implement technical SEO best practices.
    • Partner with marketing teams to align SEO strategies with broader digital campaigns.
    • Train and mentor team members on SEO principles and tools.

Key Performance Indicators (KPIs)

  • Organic Traffic Growth: Percentage increase in organic sessions month-over-month.
  • Keyword Rankings: Number of target keywords ranked on the first page of search engines.
  • Bounce Rate Reduction: Improvement in the percentage of visitors staying on the site.
  • Backlink Profile: Increase in the number and quality of referring domains.
  • Conversion Rate: Growth in conversions attributed to organic search traffic.
  • Technical SEO Metrics: Improvements in site speed, mobile usability, and error resolution. 

Qualifications and Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 4-6 years of proven experience in SEO, with a focus on technical and strategic implementations.
  • Expertise with SEO tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
  • Strong analytical and problem-solving skills.
  • Excellent understanding of search engine algorithms and ranking factors.
  • Ability to manage multiple projects and meet deadlines.

Join us to make a meaningful impact on the growth of our brand in the dynamic forex and financial industry!